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2018 Ford Fusion vs 2018 Kia Optima

2018 Ford Fusion positioned next to 2018 Kia Optima in comparison image

The search for a mid-size sedan can often lead drivers with more questions than answers; because so many vehicles on the market today all boast the "best features in the market," it can often be difficult to find the right kind of vehicle for your needs. Two of the top performers on the American sedan market are the 2018 Ford Fusion and 2018 Kia Optima, which have become quick-rising favorites among professionals, daily commuters and college students alike. The commitment to quality, long-lasting fun and interior tech advancement are prevalent with both models, but how well do they match up with each other?

Our Kovatch Ford sales team is dedicated to bringing you the most important information about all the Ford vehicles we offer, as well as how they stack up against the competition. Come with us today and see what the Fusion and Optima bring to the table!

2018 Fusion 


2018 Optima 

$22,215  Starting MSRP  $22,600 
2.5-liter Inline 4 / 175 horsepower  Base Engine / Horsepower  2.4-liter Inline 4 / 178 horsepower 
23 miles per gallon city / 34 highway  Fuel Economy  28 miles per gallon city / 37 highway 
Up to 595 miles  Highway Driving Range  685 miles 

Get the 2018 Ford Fusion in Carbon County PA

Any way you want to look at it, there aren't many better options in the sedan world than either the 2018 Ford Fusion in Carbon County PA or 2018 Kia Optima. You might be drawn more to the Optima if you're looking for greater fuel efficiency and range, but for the ultimate in connectivity, tech innovation and high-end horsepower, the 2018 Fusion is a clear frontrunner. An upgrade to its 2.7-liter turbocharged V6 engine (available on Sport trims) will grant you up to 325 horsepower, much more than the Optima is equipped to provide. In addition, with a wide list of tech features that are not present on the Fusion's Kia counterpart, you can expect a much higher degree of intuition and advancement than most industry competition. Some of these onboard innovations include:

  • SYNC® 3 infotainment
  • Enhanced Active Park Assist with Parallel and Reverse Perpendicular Parking
  • Lane-Keeping System
  • CCD w/ Pothole Mitigation Technology
  • Blind Spot Information System
  • Adaptive Cruise Control w/ Stop-and-Go and Pre-Collision Assist
  • Many more!

The 2018 Fusion has more than proven its worth in the market, and we hope you've taken a liking to what it has to offer. If so, feel free to contact our sales team here at Kovatch Ford to schedule a test drive. We're happy to get you behind the wheel and assist you with anything else you'd like to know!